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About us

Why we started Totally New York, and how we work.

What this is

Totally New York is an independent, growing directory of everything to do with visiting and understanding New York City — travel logistics, boroughs and neighborhoods, food, culture, and things to do. It's built the way a card catalogue is built: filed by department, not written as a stream of blog posts.

How we're building it

We're starting small on purpose — a handful of solid, honestly-written pages in each department — and adding more every week rather than launching with thousands of thin, low-effort pages. Each department is designed to grow into a full section over time: every neighborhood, every subway line, every borough's food scene, without changing how the site is organized.

How we vet what we write

No paid placement and no sponsored rankings. Where we cover hotels, restaurants, or specific businesses, the goal is an honest, useful description over a marketing one — including where something isn't worth your time.

Get in touch

Spotted something out of date, or have a New York recommendation we should know about? We'd genuinely like to hear it as the site grows.